Steve Babaeko

As X3M Ideas’ Chief Executive Officer/Chief Creativity Officer, Steve brings to the agency his significant experience in building brands across industries. Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behaviour analyst, brand development expert and motivational speaker. Steve nurtures youths to be self-reliant that is why individuals and groups always invite him to speak to young Nigerians at many seminars and workshops. He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 20 years. In 2012, he took the bold step and left 141 worldwide to start his own advertising agency X3M Ideas Limited. Steve holds a bachelor’s degree in Theatre Arts from the prestigious Ahmadu Bello University, Zaria, Kaduna State, Nigeria. He is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). Steve is currently the Vice-Chairman for Association of Advertising Agencies of Nigeria (AAAN) LAIF Board, and also the current Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce. He has attended several international Leadership trainings namely; 2016 – Executive Program for Growing Companies, Stanford Graduate Business School, USA. 2015 – Authentic Leadership Development, Harvard Business School. 2014 – Digital Marketing Strategy I & II, Columbia University Business School, USA. 2013- Integrated Executive Leadership & Performance Management, Howard University School of Business Washington DC, USA. Steve is also the founder of X3M Music, a music record label company that is focused primarily on developing young talents.

    Never has there been such weighty responsibility on the shoulders of young people. Never has there been the influence in the hands of young people like the influence they carry now. But for Africa to reap the dividends she has longed for, it is up to our generation to make sure that influence is channelled correctly and directed towards relevant issues that affect not only ourselves but generations after us. This can only be achieved if we come together as young people and begin to address the challenges before us as a continent.

    ADDRESS

    TEENNATION LTD, 21 Araromi Street, Lagos,

    PHONE

    +234 803 205 9661

    EMAIL

    hello@teenassembly.net